A selection of images was created with a Studio Tuesday on a sophisticated watch showroom concept for a Milanese store. This space was conceived as more than a conventional retail environment. Illuminated glass display cases and pull-out drawers showcase watches on white cushioned trays, integrated into deep Valchromat panelling and contrasted by a bold red accent wall with built-in speakers.

At the centre of the space, a sculptural high-gloss lacquered counter creates a strong focal point, with its reflective surfaces adding depth and movement to the composition from every angle. A leather banquette occupies the rear corner beneath open shelving styled with books, vinyl and distinctive objects, introducing a more relaxed, homely feel.

A discreet built-in cupboard conceals an espresso machine and wine fridge, reinforcing the idea of the showroom as a private members’ room rather than a traditional shop floor.