McLaren Specification Room | USA
A dedicated configuration lounge for a McLaren showroom, designed to give the supercar buyer a comfortable space to specify the details and finishes on their car. A curved back wall consisting of stained timber slats houses a large digital display to show iconic McLaren footage and imagery.
Either side of the screen features wheel and brake caliper finish options as well leather colourways for the interior upholstery. An angled shelving unit presents all the car paint colours.
Sculptural off-white armchairs and a glass-topped table create a relaxed seating area at the centre of the room, framed by a sweeping backlit ceiling panel and dark tiled flooring throughout — a considered, tactile space for talking a client through their build. Concept developed by Studio Tuesday.
